All In One Business Services

The Brief

All In One are a successful accountancy practice in Codsall, Wolverhampton. After many successful years in business, All In One were going through a business refresh. With a new office move on the way and new staff joining the team, Director Paul wanted a brand refresh to go with the new exciting changes about to commence with All In One Business Services.

With their traditional scales based identity with the Wolverhampton Wanderers football club colour scheme, All In One were feeling outdated and uninspired with their identity.

Director Paul discussed how he wanted a fresh, clean bright new brand identity that would work well on their online and offline marketing material as well as promoting the business on their new premises.

The Goals

• Create a bright, clean, fresh brand identity that whilst working on its own, needed to work on their online and offline marketing material as well as signage and exterior presentation.
• Although not steering away from the Wolves colours too much, take inspiration from the Wolves F.C goal keeper kit colours
• Set All In One Business Services apart from the traditional stereotype of accountancy practices.
• Design and arrange instalment of clean and stylish Signage whilst remaining visible and informative
• Design marketing material that is not only designed with a luxury feel but be printed high quality papers and materials for a luxury feel to the touch.
• Create a set of branded social media skins to make sure that their brand was being represented as it should be on the likes, of Twitter, Facebook and Linked In.

How Be More ROAR did it

Although All In One approached Creative Roar following a rebrand of their existing brand, it was a complete revolution that they wanted. Following the briefing with Director Paul, he was seeking a fresh, clean, bright approach to a brand identity with a nod to his favourite football club, Wolverhampton Wanderers. Take inspiration from their goal keeper kit of florescent pink, orange and green, we started work on the brand identity.

Using the four main services All In One Business Services offer, Accountancy, Bookkeeping, Payroll and Taxation we wanted to create a logo that incorporated the four services and enabled a colour co-ordination for each of these services, which would create a fantastic theme throughout the online and offline marketing material.

The pin wheel icon came from the inspiration of the four services and four colours, as a whole to create one all round service provider. The pin wheel enabled the All In One Business Services logo to work well on its own as a brand identity and as an single icon.

With the four colours within the colour palette being so bright, we created a subtle rich navy blue and grey sub colour palette for a smart, sophisticated corporate feel for the brand. Matching double sided stationery, gives the brand a professional luxury feel, printed on quality thick papers for an expensive touch.

As an active user of social media and with a strong social media presence and following, All In One were looking for up to date branded social media profiles, to match their new look.