Nu Gears

Overview

Nu Gears are a Birmingham, West Midlands based engineering company. They are are one of the Midland’s most respected engineering breakdown support specialists.

Following the rebrand of Wychbury Greaves, their client Nu Gears approached Be more ROAR to move their business forward with a re brand.

The Brief

Nu Gears, were the same as many businesses and have grown by referrals over the past 25 years. They have been so busy working for customers that they have no had time to focus on their marketing and the business appearance.

Working for large blue chip companies such as McCains and Jaguar Land Rover. Nu Gears decided it was time to have their own identity, an identity they could be proud of.

The Goals

• Creative a fresh new brand to promote Nu Gears – they are on a busy main road in Nechells, West Midlands, Birmingham so have the ideal opportunity to attract interest from passing traffic.

• Create a fresh new brand that can follow through onto marketing material, vehicle graphics, promotional goods and on a new website.

How Be More ROAR did it.

Nu Gears director dave, was keen to steer away from the “Gears” icons that could so easily be associated with the brand. Be More ROAR set to work with focusing on the business name and creating an icon from the wording.

A strong orange and black color palette was used to focus on the brand identity. Creating a clear brand and bold colour palette, that would transition well whether printed on marketing material or online on the web.

Nu Gears chose to work with an modern, simple, sleek design that works well over various marketing material.

The logo design and brand identity has been followed onto signage, marketing material, printed promotional material and soon to be new website.