Simply By Dangerfield Co*


Dangerfield Co* are a Staffordshire based Carpentry and Storage solutions business. Offering three different services, Kitchens, Traditional Carpentry and Storage Solutions. Dangerfield Co* traditional had traded through word of mouth and referrals.

The Brief

With their new offering Storage Solutions soaring on Facebook Dangerfield Co* needed a brand that promoted the high quality business that it is. The business had a fleet of black VW transporter vans, the brand needs to be easily adaptable to promote the business on these.

The Goals

Dangerfield Co* approached Be More ROAR to look at the business as a whole. With various services appealing to different audience, Be More ROAR were set the challenge of differentiating the services within the business and creating a logo design and brand that represented the high quality business as it was.

• Create a clean fresh brand identity that not only promoted Dangerfield Co* as a company but with the three individual services as separate entities.

• Create an individual colour palette for each of the seperate services that represented the service it offers.

• Create a brand identity that could be promoted and on their fleet of black VW transporter vans as well as marketing material.

How Be More ROAR did it

Although not the traditional method forward we based the colour scheme around the fleet vehicles. Being an key part of the business we needed the brand to suit these and be able to provide vehicle graphics that worked well with the vehicles. Targeting the colours to suit the individual services.

With the target audience in mind, we create a homely, yet crisp brand identity that works well on various mediums. Attracting the target audience for each of the individual services.

An icon was created to promote the various sectors of the business and used on the marketing material.

Social media was at the forefront of the business so baring that in mind for the marketing material, social media graphics were created.