The Blinds and Shutters Company

The Blinds and Shutters Company, are a family run business headed up by director and fitter Gary Chambers. Previous to setting up The Blinds and Shutters Company, Gary had ran two Nationwide Blinds and Shutters companies, providing Blinds, shutters and outdoor shading nationwide from worldwide supplies, so when it comes to blinds and shutters – Gary sure knows his stuff!

Gary uses his expertise and knowledge in products to help Staffordshire businesses and homeowners with their blinds and shutter needs. The Blinds and Shutters company are focussed on providing excellent customer service alongside the right product for that individual customer.

The Brief

Gary was feeling unhappy with his current marketing material and website. He felt that the previous designs didn’t represent his business and business values well enough and it was always missing that family run, local business feel that he wanted.

The Blinds and Shutters company send out seasonal mailers through direct postal mail and this was the starting point with the new look for The Blinds and Shutters Company.

Goals

• Through the printed marketing material create a new look and feel for The Blinds and Shutters Company that represented their local, family run business and their values

• Re-design the existing Blinds and Shutters website to represent the new brand look and create new landing pages to be used with Google Ads.

How Creative ROAR did it

Gary and The Blinds and Shutters Company were over the moon with the new look and feel of the Blinds and Shutters Company new brand look.

“We just had the pleasure of working with the super talented Katie Leedham from Creative ROAR Graphic Design, Thank you for your terrific artwork Katie. In a sea of graphic designers Katie is a shining lantern.”

First off Creative ROAR came up with a new colour palette for The Blinds and Shutters Company, to represent that homely, interior feel with soft purples and cool greens, without overpowering the designs or photography that truly does represent the Blinds and Shutters company.

Looking at core of The Blinds and Shutters Company’s business, is the Chambers family, we wanted to emphasise this, providing friendly faces for the customers to recognise and creating a reliability and trust to the brand with introductions to the family.

With a little help from James Bastable Photography, our plans came to a head, with some fantastic photography to bring our friendly family on paper to life! James created some fantastic imagery that can be used time and time again throughout The Blinds and Shutters marketing material. You can see a few of the shots here!

Moving onto the website, Creative ROAR set to work with creating a customer focussed website. Branding the website throughout, we made sure that the website promoted exactly what the customer wants to see and read. Introducing the family, customer case studies and testimonials and easily accessible products.

The main aim of the website is getting the customer to call to book a consultation or booking the consultation online!

We loved working with Gary and the team from The Blinds and Shutters company on their website and marketing material and look forward to working with them in the future!

Photography By: http://www.jamesbastable.co.uk